Good stories last.

No story is new – not really. Humans have been passing stories down throughout the ages. Although the storytelling landscape has changed from ancient cave paintings to large IMAX theaters, our innate need to describe the world around us and how we relate to it has remained the same.

Even Joseph Campbell identified a common pattern, now known as the Hero’s Journey, found within legends and myths across the world. But that doesn’t mean old stories aren’t important. Today, stories are more important than ever.

Stories inspire connection.

Stories have a fascinating quality that brings people together. Through sharing stories, people connect with diverse cultures, experiences and ideas that transcend time and circumstance. Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”

Everyone can tell a good story.

Everyone has a good story to tell and a unique voice to tell it in — but not everyone knows how. Great storytellers have mastered the craft of storytelling, using time-tested tools that have helped them carve out their narrative.